Continuing a strong start to the year, Madloch's Sound Avenue welcomes Beije back to the label for a new artist showcase. Based in Canada, the Beije production duo first emerged in 2019 with a release via Paul Hazendonk's Manual Deep imprint. Noted for their deep, hypnotic yet musical sound, the Toronto duo would find success in short order, landing subsequent projects with Stripped Digital and 3rd Avenue, the latter of which preceded their Sound Avenue debut via the label's popular Correlation series in 2020. Seemingly in perpetual motion moving forward, the next four calendar years would see Beije continue to refine their sound, adding key projects via Nordic Voyage, Proton Music, Songuara and Where The Shadow Ends, while also solidifying themselves as trendsetting DJs in Toronto's burgeoning nightlife. With a 2023 remix of Jean Caillou's ‘There' marking Beije's most recent Sound Avenue appearance, the duo now finds their way back to the label as 2025 begins, unveiling a new three-track artist EP ‘Monarch'.
Founded in 2011 by Belgian DJ and producer Madloch, Sound Avenue is an electronic music label that stands for quality and originality. Borderless in vision, the Belgian imprint has forged a path to multiple musical dimensions. Blurring the boundaries between house and techno, it’s a platform for anyone with an open mind and ears.